It all mounts up, there must be another way.

I am getting entirely fed up with the number of adverts I am seeing on my TV for lotteries and, in particular, lotteries for charities.

Seemingly endless ways of people wanting to take my money for largely, no return.

RNIB, Poppy Lottery, Oxfam, Cancer Research, they’re all doing it. The list is never-ending.  

Why are these charities spending, what must be thousands, on this sort of TV advertising and why are they pandering to our ‘get rich quick’ society. Why re they trying to take our money for virtually nothing. Celebrities don’t do these ads for free, they charge, the TV companies showing the ads don’t air them for nothing, they are out to make a profit. £1 per week here, £1 per week there, for every pound spent on lotteries, that’s one less pound that could be spent on things more important things such as food, clothes, heating and lighting.

It all mounts up, there must be another way.

And, who are the people who spend money on lotteries, speculating on financial pipe-dreams? Is it the people at the top, the people with money to burn, the bankers, the politicians, the businessmen and women in the gilded skyscrapers of the City, the high rollers, the elite or is it the people at the bottom who just scraping by and who barely have enough for their daily living needs. The celebrities who are promoting these lotteries are unlikely to be buying their weekly ticket, the shareholders of the TV companies showing the ads are not dreaming of a big win, they already get that when their dividends are paid. A study in the USA in the Journal of Gambling Studies in 2012 found that ‘Those in the lowest fifth in terms of socioeconomic status (SES) had the “highest rate of lottery gambling (61%)’. It’s not the rich who are gambling away their money because that’s what it is, gambling, it’s the poor who have little enough disposable income as it is. I know that someone has to win and that some lucky people actually have, but the chances ‘It Could be You’ are vanishingly small.

Unlike the National Lottery, big-charity lottery players don’t even receive a ticket or have a thrill of anticipation, watching the balls being drawn live, checking their numbers off when the draw is made after yet another TV, get rich quick, game show. They don’t even know what their numbers are or which numbers have been drawn each week. Nothing to show for what they have spent. They just have the money taken out of their bank accounts, week in, week out for nothing more than an sophisticated raffle.

It all mounts up, there must be another way.

I know these charities do amazing things for their beneficiaries. I know they need to get their money from somewhere. Having worked for one of them I am fully aware of the great work that is being done, how much it costs and all the people who are being helped but, much of the time, the people paying out and buying the tickets are the very same people who are on the receiving end too. All too often the pound they spent on their ticket is going into the grants for good causes which they are using and benefiting from anyway.

Why not cut out the middlemen who are making and showing the ads and doing something else instead. If the celebrities, TV Companies and big businesses who have so much just gave just a little of it every year to Charities then we wouldn’t need the endless lotteries. And regular donations would be so much better and so much more helpful anyway. The big charities could still get their money and the smaller charities could still get their grants but there would be some certainty to the charity’s income. And the government could help too. Instead of giving tax-breaks to the rich they could give more of our tax money to the services that are currently being propped up by the charities operating lotteries.    

I’m not against people having fun or trying to dictate how people send their money but I do find the non-stop ‘it’s only a pound’ mantra more than a little cynical. Paying fifty pence on the raffle or the tombola at the church fete, school fair or country show, where players stand a reasonable chance of winning a box of chocolates or a bottle of bubbly is one thing but the big, national charity lotteries where your chance of winning anything meaningful are something else entirely.

It all mounts up, there must be another way.

Robin Hood robbed the rich to give to the poor but we appear to be robbing the poor to help the poor down the road whilst the rich sit in their ivory towers raking in the proceeds.

There has to be another way.

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